Marketing Awards Categories
Includes all marketing, advertising, packaging, distribution, etc. functions.
Information to be submitted online for entries in these categories for the 2018 ABAs will include
a. An essay of up to 650 words describing the nominee's accomplishments since January 1 2017. In the marketing campaign categories, this will be a description of the campaign: its genesis, development, execution, and results to date
b. In bullet-list form, a brief summary (up to 150 words) of up to ten (10) of the chief accomplishments of the nominee since the beginning of 2017. In the marketing campaign categories, this will be a list of the chief features and results of the nominated campaign
c. Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges
Marketing Campaign - Industry Categories
Marketing Campaign - Specialty Categories
Marketing Professional Categories
E01. Agricultural / Industrial / Building: for all related products, materials, tools and services.
E02. Automotive - Aftermarket: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
E03. Automotive - Vehicles: cars, trucks, motorcycles, both brand and model advertising.
E04. Beauty: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc.
E05. Beverages - Alcohol: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc.
E06. Beverages - Non-Alcohol: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
E07. Breakfast Foods: cereals and other foods intended primarily for breakfast consumption.
E08. Corporate Reputation/Professional Services: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc.
E09. Culture & The Arts: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc.
E10. Electronics: audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, laptops, tablets, sound systems, etc.
E11. Energy/Nutrition Products & Services: products and services aimed at the energy, sports, wellness lifestyle. Vitamins, energy bars, drinks, etc.; weight loss and fitness programs/camps, training camps and facilities, etc.
E12. Entertainment & Sports: includes entertainment and sporting events. Sporting events such as the Super Bowl, sports teams, etc. All forms of entertainment including specific films, books, DVDs, videogames, games (online, mobile, social, board, card, etc.), entertainment apps, greeting cards, online, radio and TV programming, etc.
E13. Fashion & Style: brands of clothing, eyewear, footwear, hosiery, jewelry, accessories, etc.
E14. Financial Cards: credit, charge, debit, reward, phone and other cards.
E15. Financial Products & Services: communications promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler's checks, etc.
E16. Government / Institutional / Recruitment: municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces marketing communications. Includes political messages and special interest/trade group communications.
E17. Healthcare - Disease Education & Awareness: communications to educate and/or spread awareness about a certain disease or health issue, whether to healthcare professionals, patients, and/or consumers.
E18. Healthcare - OTC: communications efforts for products that may be purchased without a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers.
E19. Healthcare - Rx: communications efforts for products that may be purchased with a subscription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers. New for 2018, this category is divided into the following three sections:
E20. Healthcare - Services: marketing communications efforts that were developed for hospitals, HMOs, referral services, dental and medical care services, or chronic care facilities, whether to healthcare professionals, patients, and/or consumers.
E21. Home Furnishings & Appliances: kitchen appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, wallpaper, etc.
E22. Home Supplies & Services: cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services, etc.
E23. Insurance: communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, health, life, travel, business, etc.).
E24. Internet / Telecom: wireless/cellular providers, high speed Internet access services, online services, portals, search engines and related Internet products & services (including SaaS/IaaS and Cloud-based services), bundled communications (Internet, telephone, and cable TV).
E25. Leisure Products & Services: recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
E26. Media & Entertainment Companies: broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations, including networks.
E27. Office & Delivery Products & Services: delivery - overnight delivery, packagetracking, international service, etc. Office - printers, physical servers, fax machines, copiers, supplies, office furniture, etc.
E28. Packaged Food: packaged and frozen foods both regular and diet/light.
E29. Personal Care: soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc.
E30. Pet Care: animal care products and services of all types, including food, toys, veterinary and boarding services, training, and breeders.
E31. Real Estate: homes, real estate brokers, malls, etc.
E32. Restaurants: quick service, casual dining, mid-scale, white table cloth and other restaurants.
E33. Retail: general -- stores and/or web sites that provides a multiple range of non-related or generally related merchandise, which include department stores, food retailers, and discount/bulk retailers, craft stores, etc. Specialized -- stores and/or web sites that specialize in one particular line of products (e.g. clothing, fashion, jewelry, health food, shoes, pet care, toys, greeting cards, etc.).
E34. Snacks / Desserts / Confections: ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
E35. Software & Apps: software, groupware, operating systems, or software stored locally on a computer, tablet, or mobile device. (See category E24 for Saas/IaaS or Cloud-based services, and category E12 for online and mobile games.)
E36. Transportation: air, train, bus/trolley, taxi, subway systems, bike shares, car rentals, leasing not including automobile sales/leasing, ferries, etc.
E37. Travel / Tourism / Destination: cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.
Marketing Campaign of the Year - Specialty Categories
E40. Branded Content Campaign of the Year: recognizing work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E41. Brand Experience of the Year - Business-to-Business: recognizing work that reaches out to business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E42. Brand Experience of the Year - Consumer: recognizing work that reaches out to consumer audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E43. Branded Utility of the Year: recognizing products and services created to address a marketing or business challenge, not to be sold, as part of a marketing program itself. Entrants must explain the product or service created in response to the challenge, its roles and objectives, and how it was communicated to its audience, and the results achieved.
E44. Engaged Community of the Year: recognizing brands for creating content, experiences, platforms, news, etc. that get their communities to grow, engage, share, act or amplify messaging in a way that directly relates to a brand's goals. Your entry should state how you managed the community, how you defined effectiveness around the community, and what was achieved. New category for 2018.
E45. Mobile Marketing Campaign of the Year: for campaigns targeted to consumers' mobile devices.
E46. Online Marketing Campaign of the Year: for campaigns that were conducted in their entirety online.
E47. New Product or Service Introduction of the Year: for campaigns conducted to introduce a new product or service to the U.S. market.
E48. Small-Budget Marketing Campaign of the Year (<$3 million)
E49. Viral Marketing Campaign of the Year: for campaigns that used word-of-mouth, video stunts, and other viral tactics as their primary means of communication.
E50. Youth Marketing Campaign of the Year: for campaigns that targeted the youth market (up to age 24).
Marketing Professional Categories
E51. Marketing or Advertising Agency of the Year
E52. Marketing Department of the Year
E53. Marketing Team of the Year
E54. Marketing Executive of the Year
E55. Marketer of the Year: recognizing non-executive marketing professionals. There is no entry fee for this category
Marketing professionals should also be interested in many of the ABAs' web site awards categories, app awards categories, publications and annual report awards categories, video awards categories, and live event awards categories.