2016 Corporate Communications & Public Relations Judging Committee

Committee Chair:

Dr. Elke Neujahr, Managing Partner
comm:up Kommunikation & Management GmbH, Dusseldorf, Germany

15-IBA-PR-ChairDr. Elke Neujahr has been an Acting Partner of comm:up since 2004. The agency provides consulting services for the corporate communications of globally operating companies and organizations. Its main consulting areas are change management, coaching for top executives, media training, crisis management, and communications and corporate reputation topics.

Elke is a communications expert and has completed trainer and coach-the-coach training. She has 11 years of experience at companies such as Continental AG, BEB Erdgas GmbH, and as the Head of Publicity and Public Relations at Hanover Airport. She has worked at public relations agencies since 1992 and for 10 years was an Acting Partner and the CEO of ECC Kohtes Klewes (now KetchumPLEON) and its holdings (650 employees).

On being appointed Chair of the Corporate Communications/Investor Relations/Public Relations Awards Judging Committee, Elke commented: “Communication is essential for a good reputation. With The International Business Awards we are able to honor best practice approaches that underline the leading role of communications in our increasingly global world.”


Peter Bachsleitner Peter Bachsleitner, Managing Director
Executants GmbH, Battenberg, Germany
Peter is a stakeholder management expert (former director of strategy and stakeholder management of E.ON Energy and group director of corporate responsibility at E.ON) and a pioneer in social collaboration (e.g. founder of manager lounge, the first social business collaboration network in Germany). As passionate venture captital investor he supports start-ups in defining and finetuning their USP and go-to-market strategies. As executive coach and change management professional he advises large international corporates (e.g. BP, European Space Agency, ZEISS) on the set-up and execution of transformation programs with a specific focus on aligning customer and employee communication and engagement towards the strategic objectives of his clients.

Rod Baker Rod Baker, Editor
AfricanBrandLink, Fish Hoek, Western Cape, South Africa
Rod Baker was Bizcommunity.com’s Content Director, Editor, Africa Online, a large online news source for Africans in the Diaspora, editor of Bona, then South Africa’s biggest Black market magazine, publisher of three black-market publications and a newspaper. He has edited many books, and authored some very successful ones. Email rod@africanbrandlink.com.

Jane Bryant Jane Bryant, Director
Spire Communications, Potomac Falls, Virginia, United States
Jane Bryant oversees public relations and marketing for government and commercial organizations with Virginia-based Spire Communications. She has more than 20 years’ experience in public relations, marketing and journalism. Her experience spans high-tech public relations (PR), including telecommunications and healthcare. Bryant’s PR acumen has led to major award wins, high-profile speaking placements, key interviews with sought-after media and prominent article placements in leading publications. Prior to joining Spire Communications, Bryant directed PR for business-to-government and business-to-business technology clients. Formerly a marketing director with a NASDAQ financial 100 firm, Bryant led marketing and PR initiatives for the expansion into 20 markets. In addition to her marketing and public relations experience, Bryant served as a technology journalist writing for leading trade publications. Her extensive role with trade dailies, weeklies and monthly publications gives her an insider’s view on media requirements and effective public relations strategies. Bryant received a Bachelor of Science in journalism from the University of Kansas, Lawrence.

 Paweł Bylicki Paweł Bylicki , CEO
Public Dialog Sp z o.o., Warszawa, Mazowiecki, Polska
CEO of the Public Dialog agency. Lecturer in the field of Public Relations in: Collegium Civitas, School of Brand Strategy by SKM SAR. He specializes in Corporate Communication and positioning companies in the market. Theoretician and practitioner, he conducted trainings on the rules of cooperation with the media and public appearances

Rene Co Rene Co, Vice President, Communications
Procter & Gamble Greater China, Guangzhou, China
Rene has been with the P&G for 30 years, working at subsidiaries in the Philippines, Hong Kong, Taiwan and Mainland China in brand management, and communications. Rene has a double-degree in Communication Arts and Marketing Management from De La Salle University in the Philippines. He speaks fluent English, Mandarin, Taiwanese, Cantonese and Filipino.

 Thony Da Silva Romero Thony Da Silva Romero, Partner / Director
PIZZOLANTE Estrategia + Comunicación, Caracas, DF, Venezuela
"Thony Da Silva Romero is a Social Communicator from the Andres Bello Catholic University with a Masters Degree in Political Communications and Strategic Governance from the George Wahington University. He is Partner and Director of PIZZOLANTE Estrategia + Comunicación, an international consultance firm operating in Latin América. With over 20 years of practice and experience on different fields such as: public affairs, corporate communications, crisis management, media relations, CSR, stakeholder engagement and new business and communications products development, he has gained corporate and regional expertise throughout Latin América."

Emily de Lara Emily de Lara, Head, Knowledge Management
Ayala Corporation, Makati, Philippines
Emily C de Lara, Filipino, is the Head of Knowledge Management of Ayala Corporation, a leading conglomerate in the Philippines. Emi is responsible for managing Ayala’s knowledge assets - products and processes relating to enterprise content management, internal communications, expertise location, archives and development of knowledge products and services. Prior to this assignment, she managed Corporate Communications from 2002-2016 and Investor Relations from 1996 to 2002. With her expertise in areas of investor relations, branding, communications, events, public relations, and special publications, Emi has garnered national, regional and international awards. Prior to joining Ayala, Emi was a bank officer at AB Capital Group from 1988 to 1995 where she held various managerial positions in strategic planning, management information, transaction processing systems, and product workflows. She began her career as operations and budget analyst for Citibank N.A. in 1988. Emi graduated with a BS Economics degree from College of the Holy Spirit. She completed academic units for a Masters degree in Business Administration from Ateneo de Manila University and senior training programs at Citibank’s Asia Pacific Training in New York and Singapore.

Saraida De Marchena Kaluche Saraida De Marchena Kaluche, President & CEO
Markatel, Santo Domingo, Dominican Republic
Born in Santo Domingo, Dominican Republic, has a degree in Advertising and Media and a minor in Public Relations. Outstanding professional with extensive experience in both Dominican Republic and international markets (US, Latin America and Europe), with 31 years of practice in communications and wide recognition as a consultant and strategist. Founder and President of Markatel, firm Strategic Corporate Communications, Public Relations and Event Management, seminars, conferences and conventions, both nationally and internationally, founded in 1999. During his career, she has managed PR and communications to over 225 domestic and multinational brands in different sectors of industry and the economy, both for the Dominican market and the United States, Latin America and Europe. In his role as a communicator, she has held various positions, including news anchor, programs panel, opinion, magazine, broadcasts special events, international correspondent and TV producer. Emcee for 30 years, important national and international events. During her career, she has earned a solid reputation and great recognition in Dominican society, earning several awards and distinctions. Speaker and Trainer in Communications areas.

 Dave Devilles Dave Devilles , Corporate Communication Manager
Aboitiz Equity Ventures, Inc., Taguig, National Capital Region, Philippines
Dave Devilles is a corporate communications and reputation management leader with strong experience in change communications, strategic PR and sustainable brand management.

 Mary DiMaggio-Finley Mary DiMaggio-Finley , Senior Vice President
BioCentric Inc., Columbia, Maryland, USA
"Ms. DiMaggio has more than 25 years of experience in a complete range of strategic multi-media health communication services for government programs, consumer awareness and health education, social marketing, partnership development and brand management. Ms. DiMaggio is the Senior Vice President of Government Relations for BioCentric Inc. Previously she was President of HMA Associates, Inc. in Washington, DC. "

 Kristina Garcia Kristina Garcia , Director
Invest in Finland, New York, NY, USA
Engaging professional with over 15 years of international marketing and economic development experience. Kristina is director at Invest in Finland. Previously she established Hessen Trade & Invest and was deputy director at Invest in Bavaria, NY. She also served as marketing manager at the German Convention Bureau and worked at Commerzbank AG and TWA.

Beverly Jensen Beverly Jensen, PhD, President
www.WomensMedicineBowl.com, Greeley, Colorado, USA
While teaching marketing communication in emerging markets (1993-2009), Dr. Jensen simultaneously created communication strategies for international development projects. Now focusing on wellness, she writes on health and offers health coaching.

Dr. Jin Woo Keum Dr. Jin Woo Keum, Professor
Kosin University, Busan, South Korea
Dr. Keum is the professor of Kosin University and from the area of Visual Design. He has been researching corporation designs which related to communication and innovation system. With basis of concepts which including not only cultural values but industrial and economical aspects.He presents contributed greatly to strengthen the role of design in the development of design and management related polices with strategy.

 Iwona Kubicz Iwona Kubicz, CEO
Procontent Communication, Global Reach PR, Warsaw, Mazowieckie, Poland
"PR professional with over 16 years of experience. Member of the International Public Relations Association and a IPRA competition juror of the Golden World Awards in the category of Crisis Communication, Public Affairs and Lobbying. Awarded by the Golden World Awards in the category of Crisis Communication. Graduated from Warsaw University – Masters in Management Studies. Phd student of the Department of Social Communication and Journalism, Public Relation Institute of Warsaw University. Post Diploma Studies in Advanced Multimedia at the Polish Japanees Institute of Technology . Author of numerous academic publications and marketing magazines. She teaches on Media Marketing and Public Relations on the Institute of Journalism of the Warsaw University."

 Eliza Misiecka Eliza Misiecka, General Manager
Genesis PR Poland, Warsaw, Poland
"liza Misiecka, PhD - founder and CEO of GENESIS PR, 22 years of experience in PR. Between 1999-2006 has worked in Rowland Communications as director of the corporate and financial department and then strategic director. Before that had gathered PR experience in profile PR agency. Developed wide knowledge in terms of corporate and financial PR, as well as crisis management and investor relations. Professional track includes conducting over 300 long-term campaigns for the business Clients, NGO's and public administration. Conducts lecturers on University of Economics in Kraków, as well as in the Journalism Institute of Warsaw University.

Katarzyna Pawlikowska Katarzyna Pawlikowska, Founder and Chief
Garden of Words, Warsaw, Poland
World-class expert in female motivation and marketing to women. International speaker and member of the M2W Global Steering Committee. Author of two books on social and consumer behavior of women. Consultant, advisor of the marketing and communication strategies in Poland and CEE. Juror of the Polish and international business competitions.

 Valeria Perito Valeria Perito , CEO
Ketchum, São Paulo, Brazil
"Valeria is CEO and a co-founder of Ketchum. During over 28 years, Valeria has contributed to the development and solidification of a positive corporate image for many national and international companies in the country. At her leadership Ketchum gained nationalwide recognition and launched new services and products aimed to keep Ketchum´s portfolio updated and aligned to the global market trends. Valeria Perito graduated in Public Relations (B.A.), with a specialization from the New York University. "

Ron Sereg Ron Sereg, Asst. Prof. Public Relations - Retired
Louisiana State University, Shreveport, Louisiana, United States
Ron Sereg is an internationally recognized expert on NGO development and sustainability. He is a retired a university professor He has served as a media and public relations consultant for a number of international organizations in Eastern Europe and Latin America. He speaks several languages.

 Keira Shein Keira Shein , Business Strategist & Communications Consultant
Shein Strategies, Owings Mills, Maryland, USA
Award-winning business communications executive with 20 years’ agency and corporate public relations and marketing experience.

 Asunción Soriano Cuesta Asunción Soriano Cuesta , President ATREVIA Spain
"Asunción Soriano, President ATREVIA Spain, holds a BA in Journalism, and a Master´s degree in Corporate Communications from the Complutense University of Madrid. She also holds a PLGP (Leadership in Public Administration Program) as well as a General Management Program from IESE Business School. She has over than 20 years of professional experience and is the current President of ATREVIA Spain, where she has developed her professional career since 1996. Since then, she has led the Madrid office for 8 years and cross-company projects such as the creation of the Public Affairs area, and the design of the Global Divisions of “People” and “Corporate”. She is the Co-Director of the Observatory of Internal Communication and Corporate Identity with the IE Business School and Human Capital Review. Finally, she is co-author of the book “Comunicar para Transformar”, of LID-IE Publishing, that was published in April of 2014. "

Angela Tan Angela Tan, Senior Manager, Communications & Partnerships
ASEAN CSR Network, Singapore
A strategic and seasoned corporate and marketing professional with experience in IT and telco, financial services, agri-resources industries and who's passionate about Corporate Social Responsibility.

 Katarzyna Terej Katarzyna Terej , Managing Partner
TBT & Company, Warsaw, Mazowieckie, Poland
She graduated from English Philology Department at the University of Warsaw also MBA degree in International Marketing. Certified by the Ministry of Treasury for supervisory board member, member of Foundation for Mediation Development. She has a vast experience in leading international projects, B2B consulting, Public Affairs and crisis communication.

Wailaya Tiningsih Bravyanto Wailaya Tiningsih Bravyanto, Program Manager - Health Wellbeing & Nutrition
Unilever Indonesia Foundation, Jakarta, Indonesia
Ms. Waila joined the Unilever Indonesia Foundation in February 2011 and since mid 2013 is responsible to manage health hygiene sanitation and nutrition program across 16 provinces, 60 districts and cities in Indonesia; the program is implemented in collaboration with 8 local and 4 international NGOs and in coordination with relevant government stakeholders.

 Helmut von Fircks Helmut von Fircks , CEO
F&H Public Relations GmbH, München, Bavaria, Germany
"Helmut von Fircks studied business economics and law from 1976 to 1980. During his studies he specialised in marketing and human resources management and already worked in different positions as a consultant in these areas. At the same time he founded the F&H group which already focussed on integrated communication from the beginning. He believes that the highest efficiency can only be reached if synergies between the different communication disciplines are leveraged properly. Since 2002 F&H is the exclusive German member of the international PR network Porter Novelli. Helmut von Fircks contributes to different working groups and committees. Privately, he is an ardent golfer and horse lover. "

 Katarzyna Wilczewska Katarzyna Wilczewska , Corporate Communications Manager
Pepco Poland, Poznań, Poland
"Katarzyna Wilczewska is a manager with many years of experience in corporate communications and brand management. She has managed multiple projects in the field of PR, CSR and EB for industries such as FMCG, retail, energy and electrical engineering. Katarzyna served for several years as a communication manager in Kompania Piwowarska – the Polish company owned by SABMiller. Mainly she was responsible for business strategy while strengthening employees' identification with the company and other stakeholders relationship reinforcement. Currently she is working for Pepco - European discount chain, as a corporate communications manager. Being in charge of creating corporate brand, building process architecture within internal communication, crisis management and projects in the area of sustainable development. Katarzyna is also responsible for CEE marketing development. "

Yağız Yücel Yağız Yücel, Corporate Affairs and Media Relations Supervisor
Anadolu Group, Istanbul, Turkey