True Skyrocketing Success with RapidValue
Enterprises undergoing digital transformation face challenges managing the exponential growth of business content, which strains meeting compliance requirements and IT cost constraints.
RapidValue is a leading provider of end-to-end digital transformation solutions for enterprises worldwide. Their digital solutions span across mobile, cloud, IoT and omni-channels to help improve productivity, stream business workflow, reduce operational cost and achieve higher ROI. They won the Gold Stevie Awards in The 2017 International Business Awards for Marketing Department of the Year.
RapidValue, headquartered Pleasanton, California in the United States, was founded in 2008 and has grown year-on-year since its inception. With 8 global offices, 450+ employees, 600+ projects delivered and 15+ international global corporate awards, it’s safe to say recognition is in order. Kavyanidhi Narayan is the Marketing Manager at RapidValue and is proud about the attention they’re receiving for their hard work.
“RapidValue is extremely proud of winning the Gold Stevie Award for Marketing Department of the Year. This international award boosts company visibility in the global market and brings in confidence to the management and business development teams in upsurging the revenue for the organization.”
RapidValue is also proud to have some of the world’s top brands, Fortune 1000 firms, and innovative product startups as their customers.
Driven by Innovation
Technology is evolving everyday as businesses try to keep up. RapidValue considers itself to be a fast-paced emerging firm that builds solutions with cutting-edge technologies. Their collective enthusiasm is driven by their fascination of new marketing ideas for solution launches, branding and executing innovative ideas quickly. Narayan believes, “the most interesting part is incorporating new age marketing solutions to increase brand awareness.”
Kavyanidhi supports the pursuit of balanced work-life relationship. RapidValue is rich in culture with a diverse team, so celebrating all festivals throughout the year is important to them.
“We have many talented employees. They perform dances, music, play musical instruments and participate in sporting events.” says Kavyanidhi. “This inspires the team to have bonding experiences that promote enthusiasm to work as a team.”
Apart from leading the 17 member marketing team, Kavyanidhi is also an athlete herself and has won many championships in track & field events. She also has her own sports club for children called Galloper, which she persues on the weekends.
From Small Beginnings to Big Destinations
Their marketing team’s lead generation and brand building has upsurged RapidValue’s company revenue. In 2016-17, the team contributed 30% of the company’s revenue through marketing initiatives that netted them 5 big customer wins. There has also been a 20% increase in sales compared to 2015 through 12 road shows, technology events, and global awards
“RapidValue’s marketing team is closely knit with cross-functional teams to increase the visibility of RapidValue and the business development team to generate leads and drive to customer wins. We motivate the entire organization to contribute thought leadership articles and whitepapers.”
Kavyanidhi continues to say that they believe that to be successful, building the right relationship with stakeholders and working as a “team” brings in successes. Not just for themselves, but also for the organization.
“This team has proved that a small marketing team can make a difference in transforming a 3-member startup into one of the fastest emerging companies in the world.”